What are the most important things you should know about Native Advertising? For starters, you should understand what it actually means: Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience. Secondly, why is there so much buzz around the topic today?
Marketers are switching to native because they see native ads as less intrusive and crucial to increasing brand awareness. In fact, 84% of brands and agencies will increase mobile native budgets in the next year, and it will become the top ad format used by 42% of marketers.
Check out this infographic on native ads from PubNative:
The third, and little-known, piece of information that you should know about native advertising is that it is synonymous with Moments-Based Advertising. They are both working to achieve the same goal: advertising that respects the user experience — which is centered on delivering the right ad, to the right user, at the right time. Moments-based advertising should be seen as a form of native advertising rather than a separate approach.
Remember that respecting the user experience means remaining relevant. 69% of online consumers agree that the quality, timing, or relevance of a company’s message influences their perception of a brand. Moments-Based advertising helps brands predict user emotions and needs, then inject themselves into the moment with a relevant and helpful offer to drive engagement.
Furthermore, the user experience largely depends on the space and format. Making your ads native, or moments-based, means that your ad type and placement feels extremely natural on whichever the device type may be. It’s all about taking advantage of the context of the moment.
At Pretio, we take a different approach to native advertising. We help brands reach consumers across a variety of apps when they are most emotionally engaged are more statistically proven to convert. Think about how satisfying it is to cross off all the items on your to-do list. It feels natural to want to celebrate. That’s where Pretio’s non-incentivized rewards come in! We help people celebrate these Achievement Moments with awesome real world rewards. They are like little trophies, except they’ll actually use them. The goal is to create memorable experiences that will help you acquire new customers and build loyalty, and the native route is your most reliable path to longevity.