With native advertising, the ad experience follows the natural form and function of the user experience. This means that the ad unit is moments-based. It’s not disruptive or irrelevant; the ad respects the user experience because it naturally adapts to it.
An effective user experience means that the right person is seeing the right thing at the right time. When this is the case, the mobile user is happy and engaged — and more likely to convert into a customer.
Native ads provide a positive user experience because they’re relevant and the timing is right. 69% of online consumers agree that the quality, timing, or relevance of a company’s message influences their perception of a brand. Native advertising helps brands predict user emotions and needs, then inject themselves into the moment with a relevant and helpful offer to drive engagement.
Achievement Moments in apps and games, such as beating a level or getting a new high score, are perfect opportunities for native ad placements. If your ad unit is displayed when users feel happy, excited, and engaged, the user will associate your brand with those positive feelings, and you’re more likely to earn their trust over time.
At Pretio, we help people celebrate Achievement Moments with non-incentivized real world rewards. Creating memorable experiences helps brands acquire new customers and build loyalty, and this form of native advertising is built to make a lasting impact.