Leveraging Mobile to Shorten the Path to Purchase

Leveraging Mobile to Shorten the Path to Purchase

Advertising has drastically evolved over the past decade, as consumer habits have warranted a shorter path to purchase. Today’s consumer is constantly connected to digital — specifically mobile — as smartphones have essentially become extensions of ourselves. Last year, consumer time spent on desktop fell to 2 hours and 12 minutes daily, while time spent on […]

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