Marketing Through Digital Achievement
Pretio Performance Report: October 7, 2016
Another week has passed and there are some pretty amazing performances to report. This time I thought I'd switch up the format, taking some inspiration from my favourite newsletter. I'd love to hear your feedback. Here's how you can bring "performance"...
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Pretio Performance Report: September 30, 2016
Performance is everywhere. You see it on tv, at work, the gym, in digital advertising (or at least you should). And those achievements deserve to be celebrated. So we thought we’d create a weekly performance report. You can think of it as a highlight reel...
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The Programmatic Advertising Survival Guide: Part One
Welcome to the “Programmatic Survival Guide”, a series brought to you by AppLift and Pretio. Here we present the first of four sections, designed to help ad tech professionals understand the programmatic ecosystem. With each section, we will guide you...
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Jim Hayhurst Named VIATEC’s Tech Champion
VIATEC announced the finalists for their 2016 VIATEC Technology Awardstoday and we are proud to share that Pretio's CEO Jim Hayhurst has been named Tech Champion of the Year! Dan Gunn, CEO of VIATEC explained, “Jim Hayhurst, CEO of Pretio Interactive, has...
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A Look Behind the Tech: Pixels, Postbacks & Webhooks
Pixels and webhooks and are some of the foundational technologies that link the adtech world together. Pixels allow tracking systems to know who’s seeings ads and who's moving along the funnel. Webhooks allow different tracking systems to sync up with one...
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Why Successful Mobile Ads Are Integral To the Consumer’s Lifestyle
It’s no secret that market trends are now highly consumer-driven. And, when it comes to aligning your marketing with consumers’ lifestyles, all signs point to Digital. Nearly every consumer activity has shifted to digital in some way — from listening to...
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Why Pokémon GO is Redefining the Path to Purchase
As consumers increasingly call the shots in their buyer journeys, marketers are tasked with optimizing the path to purchase to meet expectations. We all know how intensely connected consumers are to their mobile devices, so there’s a solid starting point...
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Tapping Into the Consumer Mindset to Increase Conversions
Every mobile advertiser’s goal is to effectively engage consumers and convert them into customers — but the reality is that a lot of ads fall short due to format, placement, and/or timing. In this post, we’ll discuss where exactly many brands are missing...
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Staggering Stats on Mobile
Has your brand gone mobile? If not, you are missing out on a massive opportunity. In the past two years, time spent in apps worldwide has more than doubled. People are so addicted to their phones that 23% of students express feeling stressed when separated from their...
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If Your Campaigns Aren’t Mobile, You’re Missing Out
Digital marketers understand that mobile is important today, but that doesn’t mean that their campaigns always reflect that notion. Many advertisers still allocate a hefty portion of their spend to TV, print, and radio – but the fact is that on each of...
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The Digital Marketer’s Toolkit: 4 Workflow Tips for Effective Lead Nurturing
You’ve attracted a bunch of new leads through your digital marketing campaign. Congratulations! Give yourself a brief pat on the back and get ready for the real work. Creative only affects about 20% of your response rate. The other 80% will be based on...
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Leveraging Mobile to Shorten the Path to Purchase
Advertising has drastically evolved over the past decade, as consumer habits have warranted a shorter path to purchase. Today’s consumer is constantly connected to digital — specifically mobile — as smartphones have essentially become extensions of ourselves. Last...
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