Pretio Sells Hardware Chain Out Of Promoted Items

A Midwestern hardware store wanted to increase brick and mortar sales for their “Power into Spring” campaign. By geo-targeting users within the DMA of regional chains, Pretio was able to drive a 300% increase in sales of promoted items. The mobile CPC campaign was so effective that the chains were unable to keep up with demand and were temporarily sold out of stock!

 

 

 

Business Concern 

With spring quickly approaching, a Midwestern hardware chain wanted help driving  brick and mortar sales of seasonal power tools. With limited ad spend, the family run chain wanted to only target users close to their brick and mortar stores in Wichita. They knew their campaign would be a success — if they could find the right audience!

 

 

Pretio Execution

Pretio initiated a mobile CPC campaign targeting users specifically within the DMA of regional chains. In order to maximize ad spend and reach interested buyers, Pretio optimized placements based on demographic and behavioural data. Combining geo-targeting with strategic optimization, Pretio was able to reach the right audience, at the right place, at the right time.